Don’t be cocky and go into digital marketing without a strategy. Digital marketing isn’t only for big corporations or multinational companies. Small businesses can benefit greatly with the help of digital marketing, you can actually give it leverage.
Branding takes time, especially if you want to be perceived well by your consumers. A brand is easily identifiable by its consumers, either by a logo, slogan, or missions’ statement. Usually, it’s all three. Learn more about creating your brand.
Digital marketing is marketing but online. Simple as that. So if you have no technological skill, hire someone else to do it.