Why You Should Optimize Your Website

“Search engine optimization” or SEO is the practice of increasing the quantity and quality of website traffic. SEO improves your company’s online presence and their goals. The majority of online traffic comes from search engines (Google, Bing, Yahoo, etc.). Organic searches receive more clicks than paid advertisements. The comparison is quite high; only ~2.8% of people clicked on paid ads. Also, a large percentage of searchers often choose businesses that are listed on page one because they believe that they have more credible and trustworthy. The more clicks that your website gets, the higher it’s position when searched. Having a higher rating makes users believe that you are the best option. When SEO is set up properly, it can pay dividends over time. With Google Analytics, you are able to see what words are driving traffic, meaning that SEO is very measurable. This information allows your business’s website to be more successful.

Keyword Research

Search optimization starts with keyword research. This is a very important step when you begin your marketing strategy. You will always have to stay up to date with you research because the numbers always change. Find relevant keywords for your business that have low competition but high search rate and write them down. Keep track of the word rankings in order to optimize your site as well as to best your competition.

Create Content with Keywords

When you create content, always keep your keyword in the back of your head. The point of the content you make is for it to reach people who are looking for it. Getting traffic is easier if you base your content on the keywords that people are already searching for.

Speed it Up

Google doesn’t like slow websites, and your visitors don’t either. Now, google is punishing slow running sites. If you overwhelm your website with a lot of content, pop-ups, and new products, it’s going to get slow overtime. Make sure you are getting rid of certain content that isn’t relevant or helpful anymore.

Use Landing Pages

Landing pages are one of the most important marketing tools out there. Landing pages are pages that are specifically tailored for marketing and advertising.  Again, when you create your landing pages, keep keyword in your mind. Put that keyword in the title or in the body of your page. You can also create landing pages that focus on one keyword at a time. Remember to get rid of your landing pages when they are no longer relevant, or they will slow your site.

Update Your Page Titles

Please make sure that you update your page titles. Google uses this to better help the searcher find your page. You can also use keywords in the title. Everything often comes back to keywords. It should be incorporated in everything you do to optimize your website.


There are so many other tips that you can use to help optimize your site. SEO is always evolving, so it’s important to keep on path. Make sure that you keep track of your progress, so you know how well you are doing versus what you need to work on.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

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