Create a content strategy

Create a content strategy that you think that you will be able to follow.  If you are a blogger, it can be writing and posting two blogs a week, or if you can every other day.

Duplicate Content

You shouldn’t copy and paste other people’s content on your page. It’s okay if you like what someone has done and ask them if you can use it. Any other time, it is wrong. Cite where the information came from and put it in your own words.

Make your point clear.

Create quality content with a purpose. Be upfront with what you’re writing and get to the point.

Create Dull content that anyone else could have made

Your content has to be, well-written, unique, relevant and exciting. Boring content isn’t going to bring anyone to your site. If you don’t have time to put in effort into your work, either lower the amount of content you create a week so you can put more effort into it or hire someone to do it for you. Don’t write an article for the sake of writing it, or without proper research

Stay on topic.

This is important because your visitor came to your site for one reason, and one reason only, and that is for whatever they are searching for. So, if you are writing about, let’s say birds, no one wants to read about how you went shopping for clothes. Pick only one idea to talk about and stick to it.

Rambling without a point

No one wants to get information in a roundabout way. Also, your article doesn’t have to be 3 pages long. All that matters is that you get your point across and you do it clearly. It’s likely that people will read the whole article if it is informative and a short length.

Experiment with different types of content

Many creators do not step out of their comfort zone. If you write blogs, why not switch it up and create some videos. Not everyone learns the same. Some learn from visuals while some from reading.  If you cannot come up with ideas, try re-purposing your existing content for a different format. Turn the information in your blog, into a video.

Create content with mistakes

Writers make mistakes, that’s understandable. This just means that you have to reread what you have written and correct anything that may be a mistake you have made. Personally, I would invest in Grammarly. Spelling and grammar can hurt the quality of your content.

Research

Reaching keywords, topics, trending content, and your competition can give you an idea of what to expect when you get into your respective industry.

Go after only keywords that have a high volume

While keywords with higher search volume might help you get visitors, it’s also harder for them to be ranked. Use keywords with lower volume for those people who don’t always search simply in the search engines.

Publish your content and never look at it again

Your traffic and conversation rates surely diminish if you do this. You have to stick to the plan and continue in order to make it work.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

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